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Bachelor of Science
in Business Administration
with a Marketing emphasis

(Not enrolling students)

Program
Objectives

Students earning an emphasis in Marketing will be prepared to apply the emerging technologies of social media to meet business goals. Topics of discussion will include emerging technologies, utilizing technologies for communication with internal and external stakeholders, leveraging the technology for sales and marketing purposes, and driving organizational and cultural change. Possible employment areas are expanded to include entry-level positions in retail product and services marketing, office management, advertising, or office administration.

 

Locations

This program is offered at the following location(s):

CAREER POSSIBILITIES1

  • Social media specialist
  • Business manager
  • Operations manager
  • Human resources specialist
  • Marketing manager
  • Self-employed business owner

SKILLS & KNOWLEDGE YOU’LL GAIN

  • Social media for business
  • Technology in marketing
  • Accounting
  • Finance
  • Retail marketing
  • Entrepreneurship
  • Investment
  • Advertising
  • Operations management
  • Sales management
  • Human resource management
  • Influence and persuasion in business