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Bachelor of Science
in Business Administration
with a Marketing emphasis

Become a social media business professional.

In today’s world, businesses can’t ignore social media. Companies need savvy, skilled social media specialists to help them connect with people online. With the right business administration degree, you could get the job you desire. By emphasizing marketing, you can prepare for a professional career helping businesses meet and exceed their objectives through social media.


This Business Administration bachelor’s degree program is designed to help you gain entry-to-mid-level employment in a wide variety of managerial occupations in Southern California and beyond. This degree offers you a strong foundation in key business functions such as accounting, sales, finance, and marketing.


With an emphasis in Marketing, you’ll be prepared to apply the technologies of social media to meet business goals. In this degree program, you’ll learn about emerging technologies, using technologies for communication with internal and external stakeholders, leveraging technology for sales and marketing purposes, and driving organizational and cultural change.



With three conveniently located campuses, California College San Diego is the right place to earn your degree in San Diego. Take advantage of our easy parking, friendly staff, and modern facilities.

This program is offered at the following location(s):

  • San Marcos, CA
  • Online through our affiliated institution, Independence University.


With a Bachelor of Science in Business Administration with a Marketing emphasis, you could get started in a variety of business careers,1 such as:
  • Social media specialist
  • Business manager
  • Operations manager
  • Human resources specialist
  • Marketing manager
  • Self-employed business owner


The business administration with a marketing emphasis program teaches key knowledge and skills2 needed throughout Southern California, such as:
  • Social media for business
  • Technology in marketing
  • Accounting
  • Finance
  • Retail marketing
  • Entrepreneurship
  • Investment
  • Advertising
  • Operations management
  • Sales management
  • Human resource management
  • Influence and persuasion in business

Check Out the Program and Courses

Download the PDF (PDF, .5mb)

Why Choose California College San Diego?

CCSD offers the convenience, flexibility, and employment- focused education you need to launch a better career—faster. You can finish your degree in as few as 20 months!3

In addition, our flexible courses allow you to arrange your classes according to your schedule. Go to school during the day or in the evening.

Our programs are designed for employment in some of today’s most rewarding job fields, without elective courses that you don’t need or want. Your program will help prepare you for your career in Southern California and beyond.

  • 1 Convenient
  • 2 Employment-focused
  • 3 Flexible
  • 4 Path to a better career


California College San Diego is accredited by the Accrediting Commission of Career Schools and Colleges (ACCSC). The Accrediting Commission of Career Schools and Colleges (ACCSC) is a recognized accrediting agency by the U.S. Department of Education.

  1. The college does not guarantee a job. Gaining employment is the graduate’s responsibility.
  2. Program subject material is subject to change. For up-to-date details, see the current version of the student catalog.
  3. General timeframe for completion of an Associate’s degree.

California College San Diego admits students of any race, color, and national or ethnic origin.